Heading: SUPERSTRUCTURES. Subheading: fx hash x plateau candy

Bridging Code into Physical Goods

Superstructures represents a pioneering collaboration between fxhash, the world’s largest generative platform, and Plateau Candy, a studio for emerging digital practices. This partnership merges fxhash’s generative art with Plateau Candy’s digital integration expertise, introducing innovative approaches to product creation in the consumer and luxury goods markets.

Superstructures marks a paradigm shift by blending digital innovation with physical manufacturing. This venture produces a new category of distinctive, interconnected consumer goods, characterized by algorithmic diversity and user co-creation. It responds to modern consumer expectations, representing a significant evolution in the conception and production of premium and luxury items.

First drops coming soon.

Stay informed about everything superstructures:

Left: pink, abstract, digital, fabric-like. Right: green, canvas-y, velvety, fabric-like, with pink-ish ripples.Simple cross showing a grid system with two axes: physical-digital, and individual-community. Background is reminiscent of a wet sheet of paper.Blurred-out fashion imagery of a man wearing a bright-colored shirt. Displays a frozen loading animation.Left: Lounge Chair 1928 by Josef Albers, with a beige and black print by Studio Yorktown. Right: the same print as used on the chair.Black and white image of a billboard saying "We are open for business", over a background showing a diagram of the life cycle of a meme.Left: blurred-out, black and white photo of a short-haired person wearing a shirt jacket. Right: abstract imagery displaying multicolored fabric.Daybed 1930 by Josef Albers, with a multi-colored print by Studio Yorktown.Fabric based on the red Alleles print by Studio YorktownBackground: Muted fashion imagery of a person wearing a shirt and a jacket. You can only see half her face. To the right we see an red-ish overlay of the same face. Lists certain bodily substances.SUPERSTRUCTURES", with etched-in lettering.Left: print by Studio Yorktown in red, white and black. Right: Lounge Chair 1928 by Josef Albers. The print by Studio Yorktown uses red, white and black.We see the letters "IRL", over a background of shattered glass. Looks quite artificial.Left: blurred-out fashion shot. Appears to be loading. One can see a person wearing bright-colored clothing. Right: also blurred-out, and also seems to load. The background is different, but it appears to be a photo of the same person wearing the same clothes.